Company History

Wipro Consumer Care (LDW) Malaysia commenced business in 1988 as Ginvera Marketing Enterprise. It currently has a 700-strong workforce

It became part of the Wipro group in 2012, a global IT and Consumer goods major with headquarters in Bangalore, India, that comes with overs 75 years of rich history. A group with a trusting leadership, practicing diversity and inclusion and hungry for growth. It has a Global workforce of 10,000 + with offices in more than 19 countries. 59% of the workforce consists of women employees.

Wipro Consumer Care (LDW) Malaysia has created a niche in the market with its iconic brands and a distinctive product portfolio in the personal care, skin care and health care segments. The key brands in the portfolio are Bio Essence, Ginvera, Ebene, Syahirah, MaxKleen and Nappikleen.

As part of a global group with well-defined values, we have a culture of being firm and fair and encourage committed and enthusiastic individuals who are ready to take risks, are high on initiative, are willing to take responsibilities, are ready to be accountable and like to act with speed.

As a responsible organisation, Wipro group is actively involved in CSR & preserving environment projects for the well-being of the community.


  • 1945 – Wipro was incorporated on December 29th, 1945 by Mohammed Hashem Premi as Western India Vegetable Products Limited
  • 1946 – Our humble beginnings! Launch of the Amalner Factory
  • 1988 – Wipro relaunched the W logo and introduced the Rainbow flower with a new promise statement – Ginvera was founded and Launched of Ginvera
  • 1967 – Azim H Premji takes over the company, appointed as the MD
  • 1991 – Wipro Lighting- New division launched
  • 1996 – Launched of Ebene
  • 2001 – Azim Premji Foundation Launched – Launched of Bio-essence
  • 2002 – Ginvera move to new factory 2005 – Bio Essence Face Lifting Cream 100 People Mega Challenge – The Malaysia Book of Records
  • 2006 – Launched of Syahirah
  • 2007 – Wipro makes its first venture in the International market with the Acquisition of UNZA Holdings
  • 2012 – Wipro acquires LD Waxson. Becoming part of Wipro Group – Wipro buys into facial skincare company – Obtained ISO 9001:2018
  • 2015 – Bio-Water becomes No.1 in Thermal Water in Malaysia
  • 2017 – Wipro recasts logo, values to mark new brand identity
  • 2018 – Wipro Consumer Care and Lighting business crosses USD 1 billion revenue – Changed name to Wipro Consumer Care – Best Companies to work for in Asia Consecutive 5 years
  • 2019 – Bio-Essence becomes No.1 facial moisturizer in Malaysia – Launched of Dr.Dermis
  • 2020 – Wipro Group becomes Personal Care #1 (Including LDWM)
  • 2022 – LDW Green Factory Award
  • 2023 – Wipro Group achieves INR 100 billion in Sales turnover – Bio Essence achieves RM 100 Million