Wipro R&I in Malaysia
Wipro’s Research & Innovation (R&I) Center in Malaysia boasts specialized R&D teams dedicated to rigorous product testing and advancement across a wide spectrum of categories, including skincare, personal care, home care, and fragrances. These state-of-the-art facilities have played a pivotal role in the successful launch and the growing consumer preference for our locally famous brands like Safi, Aiken, Romano, Dashing, Dashing Elite, Enchanteur, Carrie Junior, Eversoft, Gervenne, and many others. These brands have not only achieved widespread consumer acceptance but have also risen to become market leaders in their respective categories today
Our R&I centre in Malaysia is equipped with cutting-edge facilities overseen by over 100 researchers and scientists from diverse disciplines, including molecular biology, immunology, physical chemistry, organic chemistry, analytical chemistry, chemical engineering, and biochemistry. It is this deep expertise that has enabled the creation of highly affordable, efficacious, and sensorial delightful product ranges.
SAFI Research Institute – The world’s largest Halal Research Facility
As the demand for HALAL beauty products continues to surge in Malaysia and the SEA region, consumers are increasingly vigilant about product quality, encompassing ingredient selection, manufacturing processes, rigorous testing, efficacy, and safety. In response to this specific consumer demand,
Safi Research Institute (SRI)
Center nestled within the R&I center in Malaysia has garnered international recognition as the world’s largest and most advanced Halal R&D facility, dedicated to meeting the demand for Halal cosmetics in Malaysia and beyond. This achievement is realized through the incorporation of cutting-edge science and technology and our profound skin and hair research in creating understanding and insights related to Hijabi’s lifestyles and climatic conditions where they reside.
Center nestled within the R&I center in Malaysia has garnered international recognition as the world’s largest and most advanced Halal R&D facility, dedicated to meeting the demand for Halal cosmetics in Malaysia and beyond. This achievement is realized through the
incorporation of cutting-edge science and technology and our profound skin and hair research in creating understanding and insights related to Hijabi’s lifestyles and climatic conditions where they reside.
Moreover, SRI (SAFI Research Institute) Centre, an integral component of the WIPRO Research and Innovation Centre since its establishment in June 2013, is backed by an initial investment of more than RM10 Million. Over the years, the SRI Centre has made significant R&D investments in Malaysia, surpassing RM 30 million, firmly establishing its status as one of the globe’s premier HALAL Skincare and Haircare Labs. Each product meticulously crafted and developed at SRI undergoes a rigorous quality assurance process, ensuring strict adherence to Halal standards and providing Muslim consumers with added confidence in the ingredients and quality of SAFI products.
The journey of product innovation at the SRI Centre commences by placing the Muslim consumer at the centre, seeking inspiration, and fostering a profound understanding of Asian (local Malays and Hijabis) skin, the impact of the region’s climate, evolving trends, ae seamless integration of cutting-edge technology and natural elements. This approach has consistently upheld SAFI’s prominent position in the mass-market Halal skincare and haircare categories with very targeted solutions. In addition to skincare and hair care solutions, SAFI offers a diverse array of other highly sought-after personal care products, including body wash, lotions, talcum powder, deodorants, and toothpaste.
The journey of product innovation at the SRI Centre commences by placing the Muslim consumer at the centre, seeking inspiration, and fostering a profound understanding of Asian (local Malays and Hijabis) skin, the impact of the region’s climate, evolving trends, and the seamless integration of cutting-edge technology and natural elements. This approach has consistently upheld SAFI’s prominent position in the mass-market Halal skincare and haircare categories with very targeted solutions. In addition to skincare and hair care solutions, SAFI offers a diverse array of other highly sought-after personal care products, including body wash, lotions, talcum powder, deodorants, and toothpaste.
Upholding the highest Halal and Safety Standards
To maintain the utmost levels of Halal and Safety, our committed team of researchers and scientists, representing diverse scientific disciplines, observes non-animal testing and non-animal-based ingredients for formulation design. The scientist team is the first in Malaysia and Southeast Asia to deploy the most advanced molecular biology technique as an alternative and proven protocol for product safety testing and product efficacy validation adhered to EU (European Union) standards.Moreover, our advanced laboratories rigorously adhere to the Asian Cosmetic Directive, and international IFRA standards (International Fragrance Association), to ensure the quality of fragrance oils used in our perfumes and skincare products. Further details can be found at https://perfumesafety.com.my and https://aseancosmetics.org/asean-cosmetics-directive
Aligned with our business strategy, we leverage expertise through collaborative partnerships with domestic and international institutions, with a specific focus on technology transfer and the expansion of novel technology platforms in the realm of skin and hair research. This collaborative effort ensures a continuous stream of innovation and advancement in our offerings across cosmeceutical, skincare, beauty, personal care, and household care products.
Pioneering Clinical Research on Hijabis’ Skin and Hair for Halal Toiletries
The center conducts extensive clinical research to gain fresh insights targeting Hijab skin and scalp characteristic based on Malaysia’s climatic conditions. This comprehensive approach enhances our ability to address the specific needs of Hijabis in this part of the region. SRI holds the reputation of being a technical expert in designing Halal toiletries. We were the first in the world to conduct microbiome study in understanding the scalp micro-environment of Hijab wearers.
The new technical insights generated have led to targeted solutions for hair care products designed for Hijabis under the Safi brand. The scope of work was further recognized for its high novelty via patent filing.
The center conducts extensive clinical research to gain fresh insights targeting Hijab skin and scalp characteristic based on Malaysia’s climatic conditions. This comprehensive approach enhances our ability to address the specific needs of Hijabis in this part of the region. SRI holds the reputation of being a technical expert in designing Halal toiletries. We were the first in the world to conduct microbiome study in understanding the scalp micro-environment of Hijab wearers.
The new technical insights generated have led to targeted solutions for hair care products designed for Hijabis under the Safi brand. The scope of work was further recognized for its high novelty via patent filing.
Pioneering Nano-technology applications in Halal skincare products for the utmost product performance
The SRI Centre was the first in Malaysia to receive certification from NanoVerify Malaysia in pioneering nanotechnology research and its application in skin care products. Its ground-breaking invention has been incorporated into the SAFI anti-aging skin care products. SAFI offers the first Nano-Gold anti-ageing skin care in the market with a bioactive ingredient, Nano-Gold peptides which is used as a potent skin anti-ageing compound that is made to be more effective for its faster rate of penetration into the deeper layers of the skin.
Wipro Group R&D Missions & Best Practices
- Our primary focus is on developing consumer-centric products of exceptional quality, ensuring efficacy, stability, and cost-effectiveness.
- We emphasize designing products that are non-animal-based, incorporating advanced functional actives, offering superior skin and hair compatibility, a delightful sensorial experience, and robust efficacy.
- All our products undergo rigorous safety testing in accordance with the highest European Union standards and guidelines before being introduced to the market.
- We are committed to promoting sustainability by reducing plastic consumption in our packaging design and adopting energy-saving process technology at our facilities.
- Our dedication to continuous clinical research, considering climatic conditions in the Asia Pacific and South Africa region, allows us to tailor our products to suit the needs of Asian and African skin types.
- Cruelty free & animal free testing
- Global Research & Innovation centers
- Advanced Halal R&D facility