{"id":53,"date":"2014-03-04T01:46:54","date_gmt":"2014-03-04T01:46:54","guid":{"rendered":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/?page_id=53"},"modified":"2023-07-27T09:53:18","modified_gmt":"2023-07-27T09:53:18","slug":"company-history","status":"publish","type":"page","link":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/about-us\/company-profile\/company-history\/","title":{"rendered":"Company History"},"content":{"rendered":"\n
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Company History<\/strong><\/h1>\n

Started in 1770, Yardley London has a rich history that spans for over 250 years.<\/p>\n

1770s \u2013 The Early Years<\/h1>\n

In 1770 the Cleaver family founded what is known today as Yardley London, which would go on to be one of the most successful soap and perfumery houses in the UK. Inspired by England\u2019s diverse and varied flowers, we have remained committed to discovering fragrances using natural ingredients such as our signature scent English lavender, which continues to be at the heart of Yardley London\u2019s ranges.<\/p>\n

1850s \u2013 Yardley London At The Great Exhibition<\/h1>\n

Under the ownership of Charles Yardley, Yardley & Statham exhibited at the Great Exhibition at Hyde Park, amongst other displays of exemplary art in industry.<\/p>\n

1870s \u2013 Reaching International Audiences<\/h1>\n

By the late 19th Century, Yardley & Statham had started exporting soaps to the United States and was making a name for itself as the leading producer of soap and perfumers.<\/p>\n

1880s<\/h1>\n

During the first half of the decade, business was booming with new premises in the heart of London\u2019s Bloomsbury and a rebrand to Yardley & Co, under the ownership of Thomas Exton Gardner, whose sons took over the business and brought it into the 20th century.<\/p>\n

1900s \u2013 A New Era<\/h1>\n

Yardley & Co opened a factory in Carpenters Road in Stratford, East London, in 1905, as a response to increasing demand.<\/p>\n

1910s<\/h1>\n

In 1910, Yardley moved into retail with the opening of their first store at 8 New Bond Street, in London\u2019s luxury shopping district. The store soon became a London landmark and shopping destination for the wealthy and fashionable.<\/p>\n

1920s<\/h1>\n

Yardley was appointed Perfumers & Fine Soap Makers to H.R.H. The Prince of Wales by Prince Edward \u2013 the first of many Royal Warrants to be awarded to Yardley throughout the twentieth century.<\/p>\n

1930s \u2013 A Journey To Discover Yardley\u2019s English Lavender<\/h1>\n

In 1932, Yardley commissioned John H. Seager to travel overseas and source different species of lavender, from which Yardley developed its very own cultivar of Lavandula Angustifolia in the fields of Southern England. This species is still used in Yardley London\u2019s fragrances today and is harvested from the very same purple lavender fields opened in the 1930s.<\/p>\n

1931 \u2013 A Move To Yardley House<\/h1>\n

Yardley moved to the brand new Yardley House at 33 Old Bond Street in 1931, featuring retail store and beauty salon. However, declaration of the Second World War would hit Yardley hard, as output in the Yardley factory was cut to 25 per cent of pre-war figures thanks to a Limitation of Supply Order, but paradoxically, sales of lipstick soared.<\/p>\n

1933 \u2013 Poster Of The Year<\/h1>\n

Not only a leading house in soaps and perfumery, Yardley was also seen as ahead of its time with regard to its advertising. The iconic, award-winning 1933 poster featured Francis Wheatley\u2019s Flower-Sellers painting, which would go on to be used as the firm\u2019s trademark.<\/p>\n

1960s \u2013 Twiggy \u2013 The Model Of The Moment<\/h1>\n

With London at epicenter of music and fashion during the Swinging Sixties, Yardley was at the forefront of the cosmetics movement, with Britain\u2019s most successful model, Twiggy, fronting advertising campaigns featuring Twiggy Lashes.<\/p>\n

1970s \u2013 Formula 1 Grand Prix<\/h1>\n

In 1972, Yardley sponsored the McLaren team in the Formula 1 Grand Prix, with cars emblazoned with gold \u2018Y\u2019s\u2019 in support of Yardley\u2019s new range of men\u2019s toiletries.<\/p>\n

1990s \u2013 Yardley Hits The Catwalk<\/h1>\n

In 1996, Linda Evangelista became the face of Yardley in one of the biggest TV beauty campaigns of the nineties.<\/p>\n

2000s<\/h1>\n

Yardley London was acquired by health and beauty giant Wipro, under whose leadership the brand continues to work with the best perfumers in the industry, \u00a0launching award winning fragrances.<\/p>\n

The Future<\/h1>\n

With over 250 years of fragrance expertise, Yardley London continues to look towards the future, striving to provide the very best quality ingredients and formulae in its fragrance and bath & body products. As a brand, we have a responsibility to do our part for the planet, as well as for our customers.\u00a0 Most of our products are vegan-friendly, all are cruelty-free, with up to 97% natural content and we continue to pursue sustainable sourcing for our natural ingredients.\u00a0 Plastic packaging is at least 30 per cent post-consumer recycled and cartons are made from FSC-certified board.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Company History Started in 1770, Yardley London has a rich history that spans for over 250 years. 1770s \u2013 The Early Years In 1770 the Cleaver family founded what is known today as Yardley London, which would go on to be one of the most successful soap and perfumery houses in the UK. Inspired by […]<\/p>\n","protected":false},"author":2,"featured_media":2037,"parent":17,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-templates\/front-page.php","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/pages\/53"}],"collection":[{"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":28,"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/pages\/53\/revisions"}],"predecessor-version":[{"id":5322,"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/pages\/53\/revisions\/5322"}],"up":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/pages\/17"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/media\/2037"}],"wp:attachment":[{"href":"https:\/\/wiprocci.com\/yardley_unitedkingdom\/wp-json\/wp\/v2\/media?parent=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}