Wipro Consumer Care Vietnam is a subsidiary of Wipro Enterprises, headquartered in Bangalore, India, and boasting a rich history of almost 80 years.
Wipro Enterprises has a global workforce of over 10,000 employees spread across more than 19 countries. The group is known for its culture of trust, diversity, integration, and incessant desire for development.
Wipro Enterprises specializes in the manufacturing and marketing of personal care and home care products, bringing targeted brands to millions of consumers across continents.
Currently, our operations span many countries, including significant operations in India, Malaysia, China, Vietnam, Philippines, the Middle East, Indonesia, and South Africa among a presence in many other markets
Through many international mergers and acquisitions of personal care and home care brands, Wipro Enterprises has had access to multidisciplinary expertise and knowledge that has helped us develop new product lines faster.
Wipro Consumer Care Vietnam vision
Wipro Consumer Care Vietnam is a leading international consumer goods company where people can develop and realize their potential while creating brands and products that inspire Vietnamese lives.
Brand building
Central to our growth strategy is the creation and continual development of brands and new products. We invest significantly in the process of creating new brands, continuously refining, and improving existing ones.
This critical process is led by our Marketing team and supported by robust integrated Research & Development, Operations, and Sales teams.
New product development
To drive innovation, we have established advanced Research & Development facilities in Vietnam. This center enables us to develop our products.
Through rigorous testing and consumer research, we ensure that our new products fully meet consumer requirements.
We have always complied with safety regulations in line with the standards of the United States Food and Drug Administration (USFDA); European Economic Community (EEC)/ COLIPA; British Pharmaceuticals (BP); Cosmetic, Toiletry and Fragrance Association (CFTA); ASEAN Cosmetic Agreement for ASEAN Countries.
Distribution channels
We have an extensive sales and distribution network that ensures convenient access to our products for consumers across various markets. With a retail footprint spanning hypermarkets, supermarkets, minimarkets, general grocery stores, convenience stores, and e-commerce platforms. we strive to make our products readily available.
Additionally, we deploy sales promoters in many markets who are stationed in retail outlets to increase awareness, encourage product trials, and provide comprehensive advice to consumers.