Our Journey
Wipro Unza (Guangdong) Consumer Products Ltd. is part of the Wipro Consumer Care group and our products presence extends across 60+ countries encompassing China, Southeast Asia, Middle East, Africa, SAARC nations, and the United Kingdom.
Our versatility shines through a comprehensive product range and brands that cater to diverse consumer needs. Our product range spans fine fragrances, personal care, and household care categories. Notably, Wipro Unza stands tall spearheading personal care offerings and leaving an indelible mark across Southeast Asia and South China markets.
Wipro Unza
Unza China’s establishment dates back to 1994, and its name evolved to Wipro Unza (Guangdong) Consumer Products Ltd. in 2007 upon joining the Wipro group. Our company finds its home within Dongguan City’s Guancheng Science and Technology Park. Encompassing a vast expanse of over 20,000 square meters, our facility boasts cutting-edge manufacturing setups, advanced production tools, and dedicated teams focused on R&D, marketing, and sales. In the realm of household care and personal care products, our offerings span Shower Gels, Bar Soaps, Shampoos, Roll-ons, Body Lotions, Hand Creams, Hand Soaps, and Laundry Detergents.
The commitment to excellence of WUGCP is exemplified through an array of certifications. These encompass the ISO 9001 quality system certification acquired in 1998, the ISO 22716(E) and GMPC (US) cosmetic good practice system certification achieved in 2013, as well as the ISO 14001 environmental management system and OHSAS 18001 (upgraded to ISO 45001 in 2020) occupational health and safety management system certifications obtained in 2015.
A Dedication to Quality and Personal Care
At the heart of our endeavor lies an immense sense of pride, as we dedicate ourselves to creating products and personalized care solutions that cater to the discerning needs of consumers. Our diverse portfolio of brands showcases the likes of Enchanteur, Romano, Hygenix, Carrie Junior, Gervenne, and Vigor – a testament to our unwavering commitment to quality. Notably, Enchanteur shines as the second most sought-after fine fragrance body wash brand in South China, while Romano proudly claims the esteemed position of being the leading men’s body wash brand within the same region. This distinction isn’t confined by borders, as our impact stretches beyond China, resonating globally as we provide consumer care products both locally and internationally.
Milestones
- 1994 Unza China was established in Dongguan city.
- 1994 Enchanteur launched in the China mainland market and it became the founder of the fine fragrance body wash category.
- 1998 Romano launched in the China mainland market and it became the founder of the fine fragrance body wash category for men.
- 2006 Enchanteur became the second fine fragrance shower gel brand in South China.
- 2007 Unza joined Wipro Consumer Care & Lighting and changed its name to Wipro Unza.
- 2018 Enchanteur had a consumer loyalty rate more than 95% in the Chinese shower gel market.
- 2023 WUGCP industry warehouse project launched.
- 2023 Enchanteur announced its first brand ambassador, Liu Xijun. And it relaunched a brand new image upgrade.