{"id":17,"date":"2014-03-03T02:18:27","date_gmt":"2014-03-03T02:18:27","guid":{"rendered":"http:\/\/100.100.19.252\/maer_china-en\/?page_id=17"},"modified":"2024-01-20T08:16:54","modified_gmt":"2024-01-20T08:16:54","slug":"company-profile","status":"publish","type":"page","link":"https:\/\/wiprocci.com\/maer_china-en\/about-us\/company-profile\/","title":{"rendered":"Company Profile"},"content":{"rendered":"\r\n<div class=\"entry-content\">\r\n<div class=\"company-profile\">\r\n<div class=\"content-wrapper\">\r\n<div class=\"content\">\r\n<p>Wipro Consumer Care (Guangdong) Co. Ltd is a subsidiary of Wipro Enterprises, headquartered in Bangalore, India, and boasting a rich history of almost 80 years.<\/p>\r\n\r\n<p>Wipro Enterprises has a global workforce of over 10,000 employees spread across more than 19 countries. The group is known for its culture of trust, diversity, integration, and incessant desire for development.<\/p>\r\n\r\n<p>Wipro Enterprises specializes in the manufacturing and marketing of personal care and home care products, bringing targeted brands to millions of consumers across continents.<\/p>\r\n\r\n<p>Currently, our operations span many countries, including significant operations in India, Malaysia, China, Vietnam, Philippines, the Middle East, Indonesia, and South Africa among a presence in many other markets.<\/p>\r\n\r\n<p>Through many international mergers and acquisitions of personal care and home care brands, Wipro Enterprises has had access to multidisciplinary expertise and knowledge that has helped us develop new product lines faster.<\/p>\r\n\r\n<h1><b>Wipro Consumer Care China Vision<\/b><\/h1>\r\n<p>Wipro Consumer Care (Guangdong) is a leading international consumer goods company where people can develop and realize their potential while creating brands, products &#038; experience that inspire Chinese household.<\/p>\r\n<h1><b>Brand Building<\/b><\/h1>\r\n<pCentral to our growth strategy is the creation and continual development of brands and new products. We invest significantly in the process of creating new brands, continuously refining, and improving existing ones. \r\n\r\n<\/p>\r\n<p>\r\nThis critical process is led by our Marketing team and supported by robust integrated consumer insights, Research &#038; Development, Procurement &#038; Operations and Sales teams.<\/p>\r\n<h1><b>New Product Development<\/b><\/h1>\r\n<p>To drive innovation, we have established Research &#038; Development facilities in China which enables us to develop our products. \r\n<\/p><p>\r\nThrough rigorous testing and consumer research, we ensure that our full portfolio meet Chinese consumer needs &#038; requirements. \r\n<\/p><p>\r\nWe have always complied with safety regulations in line with national standards &#038; export quality standards.\r\n<\/p>\r\n<h1><b>Distribution Reach<\/b><\/h1>\r\n<p>We have established extensive sales and distribution network that ensures convenient access of various brands &#038; categories products to consumers across various markets. With a retail footprint spanning hypermarkets, supermarkets, community stores, general grocery stores, convenience stores, O2O and e-commerce platforms. we strive to make our products readily available. \r\n<\/p><p>\r\nAdditionally, our sales promoters in key stores of local markets, as well as customer service in key EC platforms provide comprehensive service onsite to consumers to improve consumption experience.\r\n<\/p>\r\n<!-- <h1><b>International Businesses<\/b><\/h1>\r\n<p>Wipro Consumer Care and Lighting is among the fastest-growing companies in the FMCG space\u00a0with 14 global acquisitions, over 50% of the company revenues is accounted for by our international businesses. Through our international acquisitions of personal care and home care brands, we have gained expertise which has enabled knowledge transfer and faster turnaround on our new product development.<\/p> -->\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Wipro Consumer Care (Guangdong) Co. Ltd is a subsidiary of Wipro Enterprises, headquartered in Bangalore, India, and boasting a rich history of almost 80 years. Wipro Enterprises has a global workforce of over 10,000 employees spread across more than 19 countries. The group is known for its culture of trust, diversity, integration, and incessant desire [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2037,"parent":15,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-templates\/front-page.php","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/pages\/17"}],"collection":[{"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":94,"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":3101,"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/pages\/17\/revisions\/3101"}],"up":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/pages\/15"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/media\/2037"}],"wp:attachment":[{"href":"https:\/\/wiprocci.com\/maer_china-en\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}