History & Development

Wipro Consumer Care (Guangdong) is located in Zengcheng Economic and Technological Development Zone at Guangzhou, as a comprehensive hub of production, research and development, brand & marekting, sales, logistics & operation, a total area of more than 60,000 square meters, with investment of more than 100 million yuan, covering from home care to personal care categories domestic & export supply with full national & international certifications.

Wipro has been regarded as one of the World’s most ethical companies all the years, from 2013-2018 by The Ethisphere Institute – the global leader in defining and advancing the standards of ethical business practices.

The mission of Wipro Consumer Care (Guangdong) is to achieve success while helping our customers achieve theirs. Integrity and responsibility lie at the core of our business. We have a very strong Ombuds cell and an equally powerful COBC program to ensure each employee as well as business associates understand our business philosophy and code of business ethics. The company must run in a manner that is ethical, fair and compliant with local law.

Wipro Consumer Care was also honored in many prestigious award categories:
– Five consecutive years for the Best Companies to Work for in Asia award (2018-2022).
– Top Outstanding Enterprises in Asia 2023.

These achievements are a wonderful testament to the commitment and hard work of all employees of the company in constantly building a working environment “Learning – Developing – Enjoying – Happiness”.

Milestones

1995 – Enear brand was established and distributed as the 1st Chinese shower brand.
1998 – Enear was elected as the Miss Hong Kong Contest Designated brand.
1999 – Zici brand was established as the 1st shower brand to develop traditional Pearl essence into shower, providing the best moisturizing efficacy for the whole family’s health benefit.
2003 – Zici was elected China Top 10 shower brand.
2005 – Zici was awarded the Guangdong Province Famous Brand Title.
2008 – Pahnli was established as the 1st generation of Chinese laundry detergent brand with strong efficacy in clean, softness, and lasting fragrance on fabric.
2009 – Pahnli was awarded “Chinese laundry detergent market consumer satisfaction preferred brand.”
2016 – Joined Wipro group.
2020 – Head office & production hub moved to Zengcheng district, Guangzhou, and the company changed its name to Wipro Consumer Care (Guangdong) Co. Ltd.
2021 till now – Pahnli liquid detergent market share consolidates at #2 in South China.
2018-2022 – Best Company to Work for in Asia award for the fifth year in a row.
2023 – Top Outstanding Enterprises in Asia.