Oh So Heavenly was launched in November 2001 with a select range of bath and body products, including body lotion, body wash, soap bars and foam bath. The brand currently holds market leadership position in the majority of the bath and body categories in which it competes. The success of Oh So Heavenly has allowed it to confidently enter competitive categories, resulting in the brand now comprising of over 400 products across multiple categories.

Over the years, Oh So Heavenly has won various consumer awards across a wide array of products as well as for the total brand. Oh So Heavenly has been voted, by consumers, as the Most Loved Brand in Clicks for 10 out of 11 years between 2011 and 2022.

At Oh So Heavenly our consumers are at the heart of all that we do. We believe that women deserve to feel confident and happy in their own skin. This means determining what makes her special and individual, appreciating her strengths and helping her feel happy and fulfilled.

We believe in the power of beautiful fragrances to evoke memories and to bring dreams alive. It is not just about smelling great but feeling great too!

We believe in designing products which really work like they say they do, whilst making one feel physically and emotionally nourished, rejuvenated and treated.

We believe that women deserve to indulge, pamper and treat themselves every day. Our products should be like your closest friend – trusted, loved and treasured.

Milestones

2001 – The Oh So Heavenly brand, developed and produced in South Africa, is launched with a select range of bath and body products.
2004 – The range of products expands to include new categories, such as hand washes, body butters and gift sets. Gifting is a unique bath and body offering that Oh So Heavenly has dominated in.
2006 – A consumer favourite, the much-loved Beauty Sleep Collection is launched. Infused with an aromatherapy fragrance blend and Lavender Essential Oil, it remains the perfect bedtime treat!
2007 – Expansion on the Luxury Bath and Body Collections continues with the launch of the Crème Oil Collection.
2010 – Oh So Heavenly launched Positively Pink into the Luxury Bath and Body Collections. The first range to support a local cause, the brand has donated over R750 000 to the Look Good, Feel Better Foundation, in support of those living with cancer.
2011 – Oh So Heavenly branches out into the body freshener category, with the launch of anti-perspirants, aerosols, roll-ons, body spritzers, and eau de toilettes.
2013 – Oh So Heavenly introduces Mum & Cherub, a dermatologist-approved mum and baby range specially formulated to be gentle on skin.
2014 – The first Oh So Heavenly Face Care range makes its way onto shelves. The Oh So Heavenly brand officially becomes Beauty Without Cruelty accredited, although the brand has always followed a strict ‘no-use’ policy with regards to animal testing.
2015 – This year also sees the move into the home fragrance category with the Luxury Living Home Collection launch.
2016 – Oh So Heavenly launches into Hair Care, with a range developed with Soft Touch Technology and nourishing ingredients for hair that looks, feels and smells ‘scentsational’.
2017 – The Heart of Gold range is launched, with a percentage of proceeds donated to LIV Villages around South Africa to help uplift the lives of children in need.
2020 – Oh So Heavenly becomes accredited with PeTA (People for the Ethical Treatment of Animals).
2021 – Oh So Heavenly celebrates its 20th birthday with a campaign featured across all social platforms and stores.